The creation of Double Seven marked a pivotal moment in India’s Cola Revolution. When Coca-Cola exited the Indian market in 1977, Modern Food Industries,...

The late 1970s marked a turning point in India’s soft drink market with the introduction of Double Seven, a government-backed cola brand. This initiative...

India’s consumer market has witnessed several historic turning points, but few events are as memorable as the replacement of Coca-Cola with Double Seven...